Many people prefer to use a credit union savings account rather than a bank to manage their finances because they enjoy the personal services they get from smaller institutions that often have deep roots in their communities. Soarion, for example, was founded in San Antonio in 1952 to provide affordable financial services to servicemen and their families at Lackland Air Force Base, now JBSA-Lackland.
As financial co-operatives, credit unions succeed when their members succeed, so credit unions are also more focused on building long-term relationships rather than making short-term profits.